Image courtesy of Nike
China continues to be a largely untapped market by western companies. How can you overcome the barriers to entry? The following article explores a few ideas of what other retailers have done with regards to localized approaches, marketing approaches, and design:
https://jingdaily.com/luxury-brands-localize-china-retail-nike-coach
China continues to be a largely untapped market by western companies. How can you overcome the barriers to entry? The following article explores a few ideas of what other retailers have done with regards to localized approaches, marketing approaches, and design:
https://jingdaily.com/luxury-brands-localize-china-retail-nike-coach
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